For my beverage I would like Coca-Cola to purchase will be one of a kind. My beverage will be a strawberry kiwi flavor and it will be called “Frutti.” The reason why I choose this flavor is because it is one of the most common combos of fruits and I think it will be a great idea to incorporate it into a soda.
What makes my beverage unique is that it contains the natural flavor of the fruit, yet being a soda and having that bubbly soda taste. Also, it is unlike anything you have tasted before a strawberry and kiwi flavor, think about it as an smoothie but it is a soda with that bubbly taste.
The price of my beverage for 20 oz. in a bottle will be $1.99. The reason why I choose this price is because it is the average price of a bottle of soda and the average oz. Also, in my opinion this is a fair price for a 20 oz. bottle.
My way of promoting this beverage “Frutti” will be by advertising through social media, television, etc. As well if Coca-Cola will purchase my beverage it will be a great advantage when it comes to promotion and selling since Coca-Cola is a well-known brand.
For “Frutti” the age range I am targeting is 12-30. Although there is really no specific age range or rule that under 12 year old or older than 30 are not allowed to drink this, they are my main target. Mainly for the reason that they are the most common age range to go restaurants, fast food places,etc. So, my main target is young people both female and male. For lifestyle there isn’t really an specific one, but probably more like busy people like students or family familiarized.
The most common places I would like for this product to be sold at will be fast food restaurants,
For my package of the beverage it will be a regular bottle but the wrapper around the bottle will be colorful, mainly red and green, but never has ever seen this color scheme in a beverage packaging.
For my promotional activities I will be giving discounts on first purchase since it will be a new beverage coming out and not many people know what to expect. As well I will be giving samples of the beverage and if they like the taste and will like to purchase “Frutti.”
“Frutti” is made with natural fruits, so it is not as bad in health compared to other sodas, but it is not the best as well it is just as any other sodas health ‘benefits.’
To conclude, this is all I got so far for my beverage “Frutti” there will be more to come.
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